Web Site Marketing
Search engine optimization deals primarily with on-page factors that influence search engine rankings. Web site marketing solutions focus on the off-page opportunities that enhance your web site's visibility, build brand awareness, attract your target audience and improve customer retention. There are many ways to market your web site online. At situ8, we identify the most cost-effective and manageble methods that provide the best opportunity to reach your target market.
Pay Per Click (PPC): Local and National Search Engine Ad Management:
PPC advertising is one of the most effective approaches to a successful Internet marketing campaign. PPC (also called paid placement or inclusion) is done by auction on search engines such as Google and Yahoo. After establishing an advertising account on the provider's sites, you may bid on keywords/keyphrases. If your bid is high enough, your link and ad will be displayed prominently in designated areas of the search results pages when someone initiates a search for your term.
This method of advertising is extremely beneficial in highly competitive markets. Consider, the standard the search results for the term "Denver Real Estate". There are over 14 million results. Where is your site? If your site hasn't acheived high rankings for the term "Denver Real Estate" through organic means, then PPC advertising is the best option for ensuring your site is displayed to users who are looking for your services.
At situ8, we provide the following PPC ad campaign services:
- keyword/keyphrase analysis: using some of the same factors we use for search engine optimization, we help determine the keywords that users search for to find your business
- bid and search position management: we manage the keyword bidding process ensuring you get the most targeted and qualified traffic to your site
- performance testing: we perform ongoing testing and validation of the ad campaign effectiveness and verify that clicks from your ad are legitimate - identification of potential click fraud
- budget allocation: since there are multiple PPC outlets, we assure your money is being spent on those that are providing the greatest ROI for your business
Overture: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero
Google AdWords: Google
Buzz Marketing with Blogs: Audience Development Systems
The most recent developments in online marketing is Blogs (web logs). One Internet study performed by the Pew Internet & American Life Project estimates about 11%, or approximately 50 million, of Internet users are regular blog readers. Managed correctly, a blog provides an interactive platorm for you to post news and information and gives your visitors a means of giving input about their wants or needs in relation to your products or services. A blog also helps you gain credibility and increases your exposure to your target audience.
If your site has a blog it there is a greater chance that your site will acheive higher search engine rankings. Since blogs are an all-text format, the content is easy for search engines to crawl. So if your posts are informative and keyword-rich, you may realize an improvement in your search engine ranking. Also, blogs tend to be updated more frequently so each post from you or a potential customer provides new content for search engines to crawl.
The underlying technology powering most blogs is RSS (Real Simple Syndication). RSS is an XML-based language that allows content authors to syndicate their news and information to external sources. This allows other content providers/distributors to pick up your article and disseminate it throughout the Internet. If your information is valuable to a particular audience, you will likely receive many inbound links from other sites which naturally increase your site's visibility.
Blog Applications we support:
Blogger, WordPress, Moveable Type, and Nucleus (for custom designed and managed blogs)
If your interested in dramatically increasing your web site's visibility and driving more targeted visitors to your web site, please contact us. We look forward to working with you!
